Clean Label Facts — cleanlabelfood.shop

Strictly based on label information

01All ingredients must be explicitly listed — nothing inferred, nothing assumed.

02No vague terms: "natural flavors," "spices," "vegetable oil" don't pass as-is.

03Oils must be clearly specified — e.g. cold-pressed mustard oil, extra virgin olive oil.

👇 What's allowed and what's excluded, with the nuances that decide it.

✗ Exclusions

not accepted

✗Refined oils, any kind

Palm, canola, sunflower, rice bran, soybean, or blends — unless explicitly labelled cold-pressed, wood-pressed, expeller-pressed, or unrefined.

✗Artificial sweeteners

Aspartame, sucralose, acesulfame K.

✗Synthetic preservatives

BHA, BHT, sodium benzoate.

✗Synthetic colours

Red 40, Yellow 5.

✗Artificial flavour enhancers

MSG, disodium inosinate, yeast extract.

✗Chemical emulsifiers / stabilizers

Polysorbates, carrageenan.

✗Isolated vitamins, minerals & vague flavour terms

No added isolated vitamins or minerals. "Natural flavour" or "nature-identical flavour" are non-compliant unless the source is transparently named. Proprietary blends without full ingredient transparency are not accepted.

✓ Vanilla Extract ✗ Natural Vanilla Flavour

✓ Allowed

if clearly labelled

✓Minimally processed oils

Extra virgin olive, cold-pressed coconut, wood-pressed groundnut, expeller-pressed sunflower, unrefined mustard.

✓Naturally occurring sweeteners

Jaggery, dates, honey.

✓Natural preservatives

Vinegar, citric acid, rosemary extract.

✓Real-food ingredients

Salt, herbs, whole spices.

✓Plant-derived gums — only when functionally critical

e.g. gluten-free baking. The cleaner the function and the label transparency, the better.

Nuance · All Products

Must be food-first.
No disease, cure, treatment, detox, hormone, or symptom-relief claims.
Plant extracts are allowed when used for flavour, colour, preservation, or natural sweetness.

✓ Vanilla Extract ✓ Rosemary Extract ✓ Monk Fruit Extract ✓ Stevia Leaf Extract ✓ Beet Juice Extract ✓ Paprika Extract ✓ Annatto Extract ✓ Spirulina Extract

Nuance · Daily Staples

Must be certified organic under NPOP (India Organic) and/or USDA Organic.
No additives, fortification, or proprietary blends permitted.
Verification is based solely on visible label information — packaging or official listing.

Nuance · Protein & Creatine Supplements

Allowed only if no practical clean-label alternative exists. Additives must be minimal, functionally necessary, and fully disclosed.

Protein ingredients — permitted as primary protein source

Whey Concentrate Whey Isolate Milk Protein Milk Protein Conc. Milk Protein Isolate Egg White Protein Pea Protein Brown Rice Protein Pumpkin Seed Protein Chia Protein Hemp Protein Almond Protein Peanut Protein

Creatine

Only creatine monohydrate — preferably Creapure® — with no unnecessary additives.

Sunflower Lecithin Digestive Enzymes Stevia Leaf Extract Monk Fruit Extract